Value Proposition Expert - Knowledgence® Associates

Your Value Proposition is a mirror.

When a buyer looks at yours, who do they see?

Increase Engagement with Buyer-Focus Value Proposition Messaging

Value Propositions That Sell

Gaining the attention of your buyers is not about having the best product or service. It is about demonstrating your knowledge and understanding of their issues, needs, and business. Most buyers consider no more than three vendors – one typically an incumbent. How do you increase the odds that you are one of the other two?

We conducted research with buyer decision-makers and the results were eye-opening. The biggest issues they see?

Lack of Relevance
Generic Language
Value Unclear

Vendor-Centric
Features Disguised as Benefits
Unproven Differentiators

Ask Yourself These 4 Questions

Consistency

Does everyone in your company tell the same value story?

Customization

Do you have a one-size-fits-all value prop to serve everyone?

Voice & Tone

Does your messaging use buyer language or “company” language?

True Differentiators

Can you quantify and offer proof of your differentiators?

How We Help

Workshops & Seminars

Live or virtual, we work with you and your team to develop value messaging based on buyer input & research.

Learn & Do

Message Development

Using buyer and competitor research as the foundation, we develop your draft messaging then refine with you and your team.

We do it For You

Online
Course

Our on-demand course delivers the training and tools to develop your own buyer-focused value proposition and messaging.

Do It Yourself

Value Proposition Assessment

Get a base-line understanding of the status of your core message, its strengths and weaknesses, and how it compares to your competitors.

Learn More

Messaging Pivot

Make sure your offering is relevant in the current environment. Identify a pivot strategy, update your messaging, re-position your offerings, and launch into the market.

Start Now