Innovative Companies Trust Knowledgence®
See The World Through Your Customer's Eyes™
Value Propositions That Sell
Gaining the attention of your buyers is not about having the best product or service. It is about demonstrating your knowledge and understanding of their issues, needs, and business. Most buyers consider no more than three vendors – one typically an incumbent. How do you increase the odds that you are one of the other two?
We conducted research with buyer decision-makers and the results were eye-opening. The biggest issues they see?
Lack of Relevance
Generic Language
Value Unclear
Vendor-Centric
Features Disguised as Benefits
Unproven Differentiators
Take A Quick Assessment
Ask Yourself These 4 Questions
Consistency
Does everyone in your company tell the same value story?
Customization
Do you have a one-size-fits-all value prop to serve everyone?
Voice & Tone
Does your messaging use buyer language or “company” language?
True Differentiators
Can you quantify and offer proof of your differentiators?
How We Help
Value Proposition Assessment
Get a base-line understanding of the status of your core message, its strengths and weaknesses, and how it compares to your competitors.
Do you need a messaging pivot?
Make sure your offering is relevant in the current environment. Identify a pivot strategy, update your messaging, re-position your offerings, and launch into the market.
Online
Course
Our on-demand course delivers the training and tools to develop your own buyer-focused value proposition and messaging.
Workshops & Seminars
Live or virtual, we work with you and your team to develop value messaging based on buyer input & research.
Message Development
Using buyer and competitor research as the foundation, we develop your draft messaging then refine with you and your team.
Speaking
Dynamic and accomplished speaker, published author, and thought leader.
Get The Book
A value prop is so much bigger than just an elevator pitch – get the roadmap for a Value Proposition Platform™ that delivers the foundation for clear, powerful and consistent messaging. [Download Free Chapter]
Interested in talking about your messaging?
Get Your First Consultation!
Are You Making Prospects Yawn?
Learn what buyers say about the value propositions they see in their decision-making process. Find out what matters, what's missing, and what makes a message stand out.
Making a Value Proposition Pivot in the “New Normal"
Consider making an offering and messaging pivot with product, service and solutions. What is the offering strategy that will help your customers and prospects succeed now? How do you tailor marketing and sales content to be more relevant during this time?
Is your offering still relevant in the current challenging environment?
Here are some tips to help you consider options for a pivot strategy to better engage buyers.
What People Are Saying
Customer success stories! This is why we do what we do.
"She will push you and your team in the right direction, and you will be happy with the results."
Carol Wolicki
Vice President, Marketing
"A rare combination of big picture thinking, tactical expertise, and the practical experience to bring it all together."
Rob Leavitt
Senior Vice President, Consulting
"Brilliant. There is no other word to describe Lisa Dennis and her grasp of marketing and value propositions."
Laura Posey
Chief Instigator