Your Value Proposition is a mirror.

When a buyer looks at yours, who do they see?

Increase Engagement with Buyer-Focus Value Proposition Messaging

Innovative Companies Trust Knowledgence®

See The World Through Your Customer's Eyes™

Value Propositions That Sell

Gaining the attention of your buyers is not about having the best product or service. It is about demonstrating your knowledge and understanding of their issues, needs, and business. Most buyers consider no more than three vendors – one typically an incumbent. How do you increase the odds that you are one of the other two?

We conducted research with buyer decision-makers and the results were eye-opening. The biggest issues they see?

  • Lack of Relevance
  • Generic Language
  • Value Unclear
  • Vendor-Centric
  • Features Disguised as Benefits
  • Unproven Differentiators

Take A Quick Assessment

Ask Yourself These 4 Questions

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Consistency

Does everyone in your company tell the same value story?

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Customization

Do you have a one-size-fits-all value prop to serve everyone?

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Voice & Tone

Does your messaging use buyer language or “company” language?

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True Differentiators

Can you quantify and offer proof of your differentiators?

How We Help

Value Proposition Assessment

Get a base-line understanding of the status of your core message, its strengths and weaknesses, and how it compares to your competitors. 

Messaging Pivot

Make sure your offering is relevant in the current environment.  Identify a pivot strategy, update your messaging, re-position your offerings, and launch into the market.

Online
Course

Our on-demand course delivers the training and tools to develop your own buyer-focused value proposition and messaging.

Workshops & Seminars

Live or virtual, we work with you and your team to develop value messaging based on buyer input & research.

Message Development

Using buyer and competitor research as the foundation, we develop your draft messaging then refine with you and your team.

Value Proposition Pivot Infographic

Is your offering still relevant in the current challenging environment?

Here are some tips to help you consider options for a pivot strategy to better engage buyers.

What People Are Saying

Customer success stories! This is why we do what we do.

red point logo

"She will push you and your team in the right direction, and you will be happy with the results."

Carol Wolicki

Vice President, Marketing

itsma logo

"A rare combination of big picture thinking, tactical expertise, and the practical experience to bring it all together."

Rob Leavitt

Senior Vice President, Consulting

simple success plans

"Brilliant. There is no other word to describe Lisa Dennis and her grasp of marketing and value propositions."

Laura Posey

Chief Instigator

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