How Social is Your Value Proposition?

VALPROP

We are told not to “sell,” per se, on social media.  What we are supposed to do is use it as a means of influencing, educating, informing and broadening the conversation.

Please read my recent blog post on this topic on Tech Target’s Mktr2Mktr page.

lisa dennis value proposition messaging strategisit

About the Author Lisa Dennis

Lisa Dennis is president and founder of Knowledgence® Associates. She is an international marketing and sales consultant, trainer, writer and strategist. Her forte is in helping organizations develop and integrate customer-focused value propositions into the marketing and sales mix of B2B companies across a broad range of industries.

You May Also Like

Value Propositions Account based Marketing World

Value Propositions in an ABM World

Every day in marketing and sales, it’s a challenge to land on the right message that will engage a prospect and spark a real […]

Read More »
Now Go Talk Prospects

Here’s the Value Prop – Now Go Talk to Prospects!

In businesses around the globe, marketers are feverishly working on creating value propositions that positively impact the sales process. But how well have we […]

Read More »

Value Propositions That Actually Sell

As the B2B sales process becomes ever more complex, marketers are working overtime creating new and (hopefully) more compelling value propositions. But are your […]

Read More »
Scroll to Top