Blog
Here’s the Value Prop – Now Go Talk to Prospects!
In businesses around the globe, marketers are feverishly working on creating value propositions that positively impact the sales process. But how well have we […]
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Inside-Out or Outside-In
When you have studied the number of value propositions that I have, some common issues seem to play over and over. The sad fact […]
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Putting the “Value” Back into Your Value Proposition
Determining what the value proposition is for your product or service can often be an elusive pursuit. What value does your company deliver? To […]
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Is There Still Value to the Value Proposition?
Sometimes I wonder if the tried and true foundations of effective marketing and selling are still valid in a business environment in a constant […]
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Get your Sales Team SOLD on Your Value Prop
How can you tell if your sales team is “all in” with the value proposition that marketing has slaved over? Well, are they using […]
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Value Propositions in an ABM World
Every day in marketing and sales, it’s a challenge to land on the right message that will engage a prospect and spark a real […]
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7 Steps To a Value Proposition that SELLS
I did a BrightTALK webinar recently that I think will be helpful. Most people think that a value proposition has to be short, short, […]
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Does your company have an “Authentic VALUES Proposition”?
I have been a huge fan of Fast Company magazine from its earliest days. It’s “Free Agent Nation” issue (with the lead article written by Dan […]
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Are Your Marketing and Sales Teams Serving Up the RIGHT Value Proposition?
There are lots of resources, conversations, and challenges out there about the “value” of a value proposition. It makes you wonder, given that the […]
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