Is your marketing and sales messaging relevant in the current environment?​

The Value Proposition Pivot

Identify the right offer, develop a strategy,
update messaging and positioning.

But what do you say NOW?

Developing a compelling value proposition is hard.

In the current environment, buyers are b-e-y-o-n-d distracted. Changing events and uncertainty is redefining what is important and relevant to their business. Where does that leave yours? Between the choices of forging ahead or pulling back is an opportunity to pivot to what’s relevant now.

Refocus on the most relevant issues and challenges of your buyers, craft a new offer strategy, and nail the value points that are front-of-mind for your buyers.

Value Proposition Template Snapshot

Craft a relevant Pivot Strategy for a Value Proposition that SELLS

What's Included

You get everything you see below...


Schedule a 1-on-1 session with value proposition expert, Lisa Dennis, to come up with your pivot strategy.

Value Proposition Platform™ Template

Step-by-step sections to develop, your message, including 4 additional 1-on-1 editorial sessions to tighten and refine your offering and message.

Individual Practitioner


  • One-Time Payment

Individual Practitioner


  • 3-Pay Payment Plan

(5-10 people)



Lisa Dennis is amazing. I've seen her in action helping companies and individuals turn their value prop "outside-in" - so it reflects the world of the buyer. Suddenly, people understand what they do, and business comes to closure.

  • Lori Richardson Score More Sales

    Lori Richardson

    CEO, Score More Sales
    President, Women Sales Pros

Brilliant. There is No other word to describe Lisa Dennis and her grasp of marketing and value propositions. Lisa is a master of taking clients through her proven processes to create value propositions!

  • Laura Posey Simple Success Plans

    Laura Posey

    Chief Instigator
    Simple Success Plans

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