Workshops and Seminars

Designed for Enterprise & Mid Market Companies

Live or Virtual Workshops

Our workshops help you install a consistent approach and provides a Value Proposition Platform™ that delivers clear and consistent messaging in a modular format that easily integrates across all types of content and sales activities.

The workshops are highly interactive, and participants work on real value propositions, covering new product or service offerings, revamping of existing offerings, and developing industry-specific versions.

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Drive Message Development

Prior to the workshop, we perform two key activities to help drive message development.

1. Customer Interviews

We speak directly with your customers to understand the language they use to discuss their challenges, goals, and objectives to define the value points that drove their decision to work with you.

2. Competitor Messaging Scan

We review and assess a set of messaging factors across a group of your competitors.  The focus is to identify messaging overlaps, gaps, and opportunities for differentiation.

All Participants Receive

  • A copy of the book Value Propositions that Sell: Turn Your Message into a Magnet that Attracts Buyers

  • A complete set of tools and templates to build a complete messaging platform

  • 4 post-workshop virtual editorial sessions to refine and finalize the content

  • Option for review and input from customer interview subjects prior to finalization

Refine Your Messaging

See the world through your customers’ eyes™

Understanding both buyer and competitor language is key to developing a value proposition that is not "me too". Avoid internal language and industry acronyms to keep the message simple and direct.

Designed for Enterprise, Mid-Market and Small Businesses

Live or Virtual Seminars

This is an educational session that teaches our Value Proposition Platform™ methodology and includes review and discussion of two case studies that break down the process and approach with real examples.  The program includes “before” and “after” examples that show the progression from product/service based to buyer-based value propositions.

All Participants Receive

  • A copy of the book Value Propositions that Sell: Turn Your Message into a Magnet that Attracts Buyers

  • A complete set of tools and templates to build a complete messaging platform

CHECK AVAILABLITY
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