We are told not to “sell,” per se, on social media. What we are supposed to do is use it as a means of influencing, educating, informing and broadening the conversation.
Please read my recent blog post on this topic on Tech Target’s Mktr2Mktr page.
How Social is Your Value Proposition?
About the Author Lisa Dennis
Lisa Dennis is president and founder of Knowledgence® Associates. She is an international marketing and sales consultant, trainer, writer and strategist. Her forte is in helping organizations develop and integrate customer-focused value propositions into the marketing and sales mix of B2B companies across a broad range of industries.
You May Also Like
Your Summer Reading List
If you haven’t yet put together your summer reading list (and no, I haven’t either!) – here is a list of great reads that will help […]
Read More »
The Value Proposition Boomerang
As B2B selling gets more complex by the day, and buyers move through their purchasing process, on their own, until much later in the […]
Read More »
Is There Still Value to the Value Proposition?
Sometimes I wonder if the tried and true foundations of effective marketing and selling are still valid in a business environment in a constant […]
Read More »