Online Value Proposition Platform™ Course

Designed for Entrepreneurs

The Value Proposition Platform™

An online video course to help you get focused and create a strong value proposition that attracts and engages your target buyers.

Solo Entrepreneurs

Looking for a solid message that resonates with potential customers but have limited resources of time, budget and expertise.

Start-Ups

Looking to craft a solid, differentiating message, but don’t have the budget to invest in a consultant to guide the process.

If you asked 10 of your prospects and customers what your value proposition is, would they give the same answer that you do?

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A Powerful Secret

The value in your product or service may not be the primary value they want to talk about.

What they want is to hear about the value it creates for them, in their language, tied to their business issues.

Do you know how to turn your product- or service-focused value prop into one that is completely buyer-focused?

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What's Included In The Course

Our 10-module, on-demand and self-paced program guides you to developing a value prop that resonates with your target audience, delivers a clear, and customer-focused message, and the proof you need to back it up.

Value Proposition 101

Discover the fundamental aspects of value proposition creation.

Learn The Types

Understand the three types of value propositions along with the pros and cons of each.

The Structure

Gain an understanding of the structure of a well-crafted and powerful value proposition.

Target Audience

Get crystal clear on who the target audience is using the workbook and tools provided.

Customer Objective

Uncover your customer objective to grab the prospect’s attention from the first moment.

Offer Statement

Work through a series of exercises to ensure your offer is attractive to your target audience.

True Differentiators

Define your true differentiators so your prospect knows exactly why they should choose you.

Backing It Up

Discover how to use proof to seal the deal with your value proposition.

Build A Platform

Learn how to create different versions of your value Proposition plan.

Putting It In Play

Learn all the places you can use your value proposition to attract the right prospects.

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Designed with the busy entrepreneur in mind. Each video is under 15 minutes to fit it into your busy schedule.
Watch any time on any device, so everything is at your fingertips with lifetime access.

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