lease check out my new blog post regarding the importance of reading your writing aloud before putting it front of your customer’s eyes, recently posted on Pipeliner CRM’s blog.
Is Your Pitch Pitchy? Why Reading Aloud Works
About the Author Lisa Dennis
Lisa Dennis is president and founder of Knowledgence® Associates. She is an international marketing and sales consultant, trainer, writer and strategist. Her forte is in helping organizations develop and integrate customer-focused value propositions into the marketing and sales mix of B2B companies across a broad range of industries.
You May Also Like
Six Ways to Pivot to Transformational Marketing and Sales Messaging
When was the last time one of your salespeople said to you, “Wow, this content is GREAT! I can use it with customers right […]
Read More »
Value Propositions Must Evolve With the Buyer
I read an interesting article the other day, called “How to Write Your Value Proposition.” This is good foundation information, but the buyer environment […]
Read More »
AI is Creating a Wave of Generic B2B Messaging
AI is Creating a Wave of Generic B2B Messaging And Most Companies Don’t Realize It Yet. Over the last year, I’ve reviewed AI-generated value […]
Read More »