Is Your Pitch Pitchy? Why Reading Aloud Works

randyjacksonpitchy 1 860x350 1

lease check out my new blog post regarding the importance of reading your writing aloud before putting it front of your customer’s eyes, recently posted on Pipeliner CRM’s blog.

lisa dennis value proposition messaging strategisit

About the Author Lisa Dennis

Lisa Dennis is president and founder of Knowledgence® Associates. She is an international marketing and sales consultant, trainer, writer and strategist. Her forte is in helping organizations develop and integrate customer-focused value propositions into the marketing and sales mix of B2B companies across a broad range of industries.

You May Also Like

Retooling Your Offer Buyers Perspective

Retooling Your Offer: The Buyer’s Perspective

In a buyer-focused value proposition, your Offer Statement is the logical extension of the Buyer Objective Statement (our previous article). Based on research and experience over […]

Read More »
Depositphotos 26878253 l 2015

The Value Proposition Boomerang

As B2B selling gets more complex by the day, and buyers move through their purchasing process, on their own, until much later in the […]

Read More »
Your Value Proposition Cure Insomnia

Is Your Value Proposition a Cure for Insomnia?

Throughout my career in marketing and sales, I have spent considerable time trying to craft messaging that would appeal to targeted audiences, both internal […]

Read More »
Scroll to Top