Value Proposition Assessment

How relevant is your value proposition when your buyers are worried about a possible recession?


When things are going great, it still isn’t easy making sure your message is truly buyer-focused and relevant.

The truth is that most value propositions are “inside-out” - focused on YOUR company, instead of your buyers.

Today, the fear and uncertainty of a recession is top-of-mind for your target audience.  If they wait to make purchase decisions “until it’s over,” your business will struggle.  Get recession-ready by shifting your message to be more relevant given the current environment in your buyers’ industry.

How do you figure out if you have the right message for the current environment?

Gathering industry research, identifying potential economic impacts, evaluating your competitor’s messaging, and assessing your current content can provide ideas and opportunities to SHIFT your value proposition and maximize engagement with your distracted buyers.


Get RELEVANT and take the guesswork out of updating your message!

What’s included:

Recession Factors

We identify for you the top economic trends and drivers in your buyers’ industries you need to consider in your updated message.

Messaging Scan

We review your competitors’ value propositions and messaging to highlight potential gaps and opportunities you can leverage.

Content Review

Review and analysis of your key marketing or sales content to compare and contrast your message versus your competitors.

Messaging SWOT

Review of your value proposition and messaging’s strengths, weaknesses, opportunities, and threats to help formulate a new approach.


You will get a set of new ideas to consider integrating into your value prop to make it RECESSION READY!

Order Now and Get Started


One-time or payment plan available.

Small/Medium (SMB)

$ 997
  • Competitor Messaging Scan (up to 3 competitors)
  • Marketing Content Review (up to 3 pieces)
  • Messaging SWOT
  • Ideas & Recommendations


$ 1,497
  • Competitor Messaging Scan (up to 6 competitors)
  • Marketing Content Review (up to 6 pieces)
  • Messaging SWOT
  • Ideas & Recommendations


$ 2,297
  • Competitor Messaging Scan (up to 9 competitors)
  • Marketing Content Review (up to 9 pieces)
  • Messaging SWOT
  • Ideas & Recommendations


Lisa Dennis

B2B Marketing and Sales Strategist
  • Author of Value Propositions that SELL and the upcoming book How to Speak Buyer (2023)
  • Over 25 years of marketing and sales experience including strategy, execution, and training.
  • Mastery in messaging and conversations to Fortune 500 companies and start-ups 
  • Member of the BrightTALK Sales Education Channel
  • Advisory Board Member, Women Sales Pros
  • Top 100 Marketing and Advertising Influencers, 2021, MARSum®

Risk-Free - 100% Money Back Guarantee

We believe you will find this process eye-opening — but if you change your mind, simply ask for a full refund within 14 days of your order.

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