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As sales people, do we ever feel that the messaging we get from marketing doesn’t quite have the punch that we need to have a really […]

As B2B selling gets more complex by the day, and buyers move through their purchasing process, on their own, until much later in the […]

We are told not to “sell,” per se, on social media.  What we are supposed to do is use it as a means of […]

lease check out my new blog post regarding the importance of reading your writing aloud before putting it front of your customer’s eyes, recently posted on Pipeliner CRM’s blog.

If you haven’t yet put together your summer reading list (and no, I haven’t either!) – here is a list of great reads that will help […]

If you had to draw an image of your company’s value proposition, what would it look like? I just read an interesting article in […]

Among the many marketing challenges and choices that must be made to effectively communicate your company’s “story” is the defining of value. What value […]

I read an interesting article the other day, called “How to Write Your Value Proposition.” This is good foundation information, but the buyer environment […]

Not sure that your value proposition is really delivering the message that you intend? So many of us in marketing and sales are expected […]